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CDO / CFO | Managing Director | Partner

Maximilian Vigansky

Managing Director of BBI Immobilien in Berlin. He combines property brokerage, mortgage financing and AI: as an expert in AI and language models for estate agencies, he builds the processes that take real work off agents.

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Maximilian Vigansky, CDO and CFO, Managing Director and Partner of BBI Immobilien
  • Managing DirectorBBI Immobilien GmbH & Co. KG, Kurfürstendamm, Berlin
  • CDO and CFODigitalisation and finance
  • AI for estate agentsAutomating processes, talks and workshops
  • Marketing, SEO and GEOLead generation, visibility in Google and in AI answers
  • Three licencesEstate agent § 34c, mortgage financing § 34i, insurance § 34d GewO

AI and language models in the estate agency

His goal: everything that keeps estate agents from working truly on, with and for buyers, sellers and clients is made simpler or taken off their hands. That lets agents concentrate on what matters for people.

To that end, Maximilian Vigansky is building BBI's AI-supported marketing and process platform. His focus: real use instead of buzzwords, with human oversight and sound data protection.

Marketing

Property descriptions, property brochures and content for portals and social media, checked by experts rather than taken over unchecked.

Valuation and pricing

Data-based assessments that give owners and buyers the information they need faster.

Client communication

Automated yet personal contact and follow-up, so no enquiry gets lost.

Office processes

Automating recurring tasks so that agents have time for people.

Request a talk or workshop AI posts on LinkedIn

Marketing, SEO and GEO, leads and portals from the inside

Maximilian Vigansky knows marketing, search engine optimisation (SEO), optimisation for AI answers (GEO), owner leads and brokerage platforms from hands-on work. This knowledge feeds into marketing and client communication at BBI.

SEO and GEO

At BBI he is responsible for the new website with market data for all twelve Berlin districts and for visibility in Google and in AI answers: structured data, author pages and an llms.txt file for language models.

Aroundhome

A platform for owners covering everything around the house and property, from estate agent comparison to online property valuation. As Performance Manager Sales he steered appointment setting in sales and analysed the figures every day.

VIAFON

As Head of Marketing, Employer Branding and Innovation he won leads through SEO and SEA and was responsible for strategy and budget in performance marketing.

WattFox

As Interim Head of Recruiting he built up recruiting and advised the management on staffing matters.

Career

  • Since August 2026Managing Director, CDO and CFO, BBI Immobilien

    Responsible for digitalisation and finance. Switched the CRM to Propstack, built the new website and introduced AI-supported marketing. He personally brokers property loans under § 34i GewO (intermediary register D-W-107-FPP5-37).

  • January to August 2026Managing Director, Vigansky & Partners Real Estate Berlin

    Property and financing from a single source, focused on property loans. IHK expertise exam at the IHK Dresden in January 2026.

  • 2021 to 2026Interim recruiting manager, Recruiting 360

    Recruiting on an interim basis, including the interim role as Head of Recruiting at WattFox from October 2022 to January 2023.

  • Eight years until December 2025VIAFON GmbH

    Responsible for sales, marketing and recruiting: key account manager, Head of Recruiting, most recently Head of Marketing, Employer Branding and Innovation.

  • 2017 to 2019Aroundhome and Move24

    Senior Sales Manager at Move24, then at Aroundhome from Sales Executive Assistant via Supervisor to Performance Manager Sales.

  • QualificationsLicensed estate agent, mortgage and insurance intermediary

    Licences under § 34c, § 34i and § 34d GewO (German Trade Regulation Act), mortgage financing qualification through the IHK Dresden. Salesforce administrator. The register details of BBI Immobilien GmbH & Co. KG and its representation are in the legal notice (German).

Articles by Maximilian Vigansky

These articles on bbi-immobilien.de carry his editorial line. He is responsible for their content.

Buying in Berlin

Guides and reports

Profiles and press

LinkedIn XING Press release on the management team The BBI Immobilien team